Times have changed. No longer do men rely on soap, water and a once quarterly trip to the barbers to stay looking "good". Men are migrating to a more diversified and personalised grooming routine, women love them for it, and as the male grooming phenomenon is trail blazing through the generations, the industry is booming. It's understandable why some men might be confused about which products to buy as the shelves become increasingly stocked with male targeted products.
As a tribute to this growing trend ULLTRA, the experts in "dry shaving" have compiled the top ten man maintenance tips that no self respecting fella should be without.
- KNOW YOUR SKIN TYPE...
With so many skincare products available it's important you buy the right one for optimal results. Use our Facial skin type profiler to find your skin type.
- GET A SKINCARE REGIME... (AND STICK WITH IT)
It might feel weird at first but the results will speak for themselves. Essentials are a soap free facial wash, a once weekly facial scrub, a moisturiser and an effective shaving product.
- KNOW WHAT YOU ARE GETTING...
Whilst we appreciate it is easy to purchase a product based on price, slogans, advertisements, brand awareness and pretty packaging it's all part of a clever marketing ploy and does not guarantee results. Try to verify the effectiveness of your planned purchase via independent means before buying. A good place to go is www.thereviewcentre.com.
Here at ULLTRA we believe people should know what's going onto their skin, as what goes onto your skin can be absorbed into your body - we believe natural and organic products are the way to go, and the future of skincare. Chemicals and additives - who needs them?!
- PUT AN END TO BAD SHAVE DAYS...
Nicks, cuts, razor burn and obvious missed patches are all signs of a bad shave. Invest in a decent razor (no disposables!) and buy a targeted shave cream that complements your skin type. Check out the ULLTRA range of 3 in 1 multi functional shave creams. This clever natural solution acts as a pre shave, a shaving cream and a moisturiser all in one great product – and even better they are targeted to your skin type - dry, oily, mature etc. ULLTRA also have a shaving technique endorsed by celebrity barber Richard Anthony which is quick, clean, convenient and important... comfortable!
- TOP OF THE CROPS...
Get regular hair cuts to keep your hair neat, but the old "short back and sides" has died a death. Take advice from your hairdresser on cuts and styles to suit your face shape and your life style – look for a versatile cut that's easy to manage and don't be put off by hair colours or new products. Get ideas and inspiration from men's magazines and websites.
- BEAUTY IS IN THE EYE OF THE BEHOLDER... is it?
Well that's not good enough in our opinion, we want everyone to think you are beautiful... ahhhhh... Look after your peepers and let your eyes do the talking. We all do it, but long days, late nights, alcohol, smoking and a poor diet can all lead to red and puffy eyes. Invest in some eye drops to moisten your eyes when tired and a good eye cream to reduce puffiness (keep them in the fridge for an extra fresh boost).
- TO INFINITY AND BEYOND...
Look after your hands, nails and feet. Your hands are visible all the time and DO make an impression on all you meet. Keep your nails trimmed and clean and your hands moisturised. There are plenty of products available for hand and foot maintenance but it's far nicer and more effective to get a professional pedicure and manicure every now and then. Look out for the dedicated male grooming salons springing up around towns and cities.
- BARE YOUR TEETH....
Yes we mean it, and not in the aggressive sense! Visit the dentist regularly for a descale and polish, use a whitening toothpaste twice daily and use a strong effective mouthwash such as Listerine. And don't forget to brush your tongue to keep those bad breath nasties at bay.
- SOAP ON A BLOKE...
Give it up! Soap free is the way to go for healthy moist skin. Traditional soap has a drying effect and can exacerbate dry skin problems.
- YOU ARE WHAT YOU EAT...
You don't want to look like a doner kebab. It's not attractive, honest (and you most definitely don't want to smell like one) Get a good balanced diet and some regular exercise. Not only will you look better but you will feel better to yourself (and your partner!)
That's all guys! But if you have a specific grooming question we have a once monthly grooming Q&A session with Celebrity Barber Richard Anthony. Register with us to join our mailing list to receive Richard's expert advice!